What We’re About At SF Online

SF Online exists to help busy men get in shape, stay in shape, and build a lifestyle they’re proud of—without giving up everything they enjoy.

We keep things simple, structured and realistic.

No fads. No guesswork. Just clear plans, real accountability

and a team around you that actually gives a sh*t.

This isn’t just about dropping a bit of body fat. It’s about showing up better—for yourself,

for your family, and for the life you actually want to live. We help men get stronger,

leaner, fitter, and more disciplined so they’ve got the energy, confidence

and headspace to handle whatever life throws at them.

If you’re ready to stop spinning your wheels and

finally take control of your health and physique, we’ll show you exactly how.

Qualified Coaches

Our certified and experienced coaches at SF Online are here to help you reach your fitness goals with personalized training and expert guidance. Whatever your fitness level, we’ll help you push your limits and achieve results.

Individual Approach

At SF Online, we believe in a personalised approach to fitness. Our coaches work with you one-on-one to create a tailored plan that aligns with your goals, ensuring that every workout is effective and suited to your needs. Your fitness journey is unique, and we’re here to support you every step of the way.

WHAT'S INCLUDED

100% CUSTOMISED NUTRITION PLANS

WEEKLY ACCOUNTABILITY CHECK IN WITH YOUR COACH

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ALL PLANS BASED ON YOUR GOALS, EXPERIENCE AND LIFESTYLE

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WHATSAPP SUPPORT

IN PERSON GROUP TRAINING

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COMMUNITY EVENTS AND PHOTOSHOOTS

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EDUCATIONAL SEMINARS

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COMMUNITY GROUP CHAT

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COACHING ESSENTIALS WELCOME PACK

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Our Team

With over 10 years of experience in coaching, I am deeply passionate about helping others unlock their full potential and create lasting change.

With a background in coaching, mindset training and development, my main goal is to bring both strategy and heart to every coaching journey. My approach blends accountability, encouragement, and practical tools — empowering clients to stay aligned, focused, and on track.

Testimonials

Best decision ever made to join the SFO coaching gang. Brilliant education throughout the process backed by industry knowledge which is second to none.

Whatever your goals they can genuinely steer anybody in the right direction and progress onwards and upwards - and I truly believe this!

I joined with the intention of being faster, fitter & stronger. I am now the fastest, fittest and arguably the strongest version of myself that I have ever been and I am oozing with confidence because of it. Honestly life changing results and they stick because of the educational process in the programme.

Chris Durdy

I’ve worked with Johnny and the SF team for 8 months now. In that time, I’ve made the most progress I’ve ever made in the gym.

They make the process of understanding training and nutrition manageable - so you can truly make a difference to your lifestyle. My goals have changed throughout that time and Johnny has consistently made the necessary adjustments to make sure I’m able to achieve my goals.

There is a real sense of community that is encouraging and makes you feel part of something bigger - a solid group of individuals all wanting to be the best versions of themselves. My only regret is I didn’t sign up sooner…

Ross Longhorn

Johnny has been my coach for around 3 years now. In that time I have learnt an infinite amount about nutrition, planning, balance and training. I have a plan and a routine that complements my busy lifestyle.

I am able to put the same effort into both and I have seen results that I never thought i would. This isn't about someone telling you what to do, and setting unrealistic targets/ goals...this is about having the support to guide you, teach you new methods and techniques to help you reach your own goals.

Ash

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